ที่มา:วารสารการจัดการป่าไม้
หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : ON PRODUCTION AND MARKETING ASPECTS OF PULP IN THAILAND)
ผู้เขียน:
อมรรัตน์ สะสีสังข์, 
ดร.สันติ สุขสอาด, รองศาสตราจารย์
, ดร.วุฒิพล หัวเมืองแก้ว, ศาสตราจารย์
, นายทรงกลด จารุสมบัติ, รองศาสตราจารย์
สื่อสิ่งพิมพ์:pdf
Abstract
Objective of the study was to evaluate production and marketing of pulp industry in Thailand from 1996 through 2005. Data was collected by employing the designed questionnaire interviewed 7 entrepreneurs of pulp industries as well as the related government and private agencies. Results of the study indicated that eucalyptus, bagasse, kenaf, rice straw and bamboo were used as major raw materials for pulp production. The pulp production values were 593,500, 603,950, 765,050, 899,520, 947,650, 993,010, 997,230, 1,067,700, 1,095,790 and 1,143,340 tons from 1996 through 2005 sequentially, respectively. Problems that faced pulp producers were (1) lack of raw material (2) the obtained eucalyptus pulp included a rather large proportion of grain (3) high imported tax for machine, accessory, and using chemcial substances (4) pulp bleached using chlorine and chlorine dioxide combined with alkali which produced absorbable organic halogen (AOX) and dioxine substance (5) high capital and production cost. Results of the study on the marketing aspect indicated that pulp factories could be classified based on raw material used into 4 groups, namely factories that use eucalyptus, bagasse, bamboo and kenaf, and rice straw, they were factory A, B, C, D and E; D and G; B; and F, respectively. Price of eucalyptus, bamboo and bagasse pulp during 1996-2005 were 13,167-20,599, 13,412-19,978, and 11,917-15,846 baht/ton, respectively. Most of pulp was produced for domestic market, especially for the branched companies and other companies, the rest was exported to China, Australia, Republic of Korea, Indonesia, Germany and Japan. There were only 2 factories, namely A and B that emphasized on importance of market extension by providing ideal customer service. Major marketing problems were (1) the fluctuation of the world pulp price caused the uncertainty of domestic pulp price in each year (2) the raising of gasoline price resulted in increase in transportation cost. The findings from the study could be used as a guideline for formulating the pulp business management plan.